CALVIN KLEIN - SPRING SUMMER 2019



Calvin Klein RTW Spring 2019 Collection at NYFW

Kardashian-Jenners-Are-Back-For-Another-Calvin-Klein-Campaign-71

After a very successful first collaboration, the Kardashian/Jenner sisters are back with another Calvin Klein campaign. It seems that the most powerful clan in the world portrays the perfect all-American picture that Raf Simmons has in his mind. For the second time in a row, the innovative designer decided to tap sisters Kylie, Kendall, Kim, Kourtney, and Khloe to front his ads. The reason for the reunion is the brand’s Fall 2019 #MyCalvins campaign.

CALVIN KLEIN 205W39NYC's Pre-Fall 2019 Collection 1
Calvin Klein 2019 Collection at NYFW
The Kardashian Jenner Sisters Front Calvin Klein’s New Ads (1)

Even since his first day at Calvin Klein, Raf Simons has dedicated his work to bring back the old shine of the luxury fashion house. Raf embraced the all-Americana spirit in most of his collections and involved it in the brand’s ads. Towards the end of 2019, the designer launched a series of campaigns as a part of the Calvin Klein Jeans collection. First, he tapped Solange Knowles, who had the liberty to cast her stellar group of friends to star along with her. Later, he focused on a younger generation of trending names and worked with Kaia and Presley Gerber.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads white underwear bra panties shirt

For the latest edition of the “Our Family. #MyCalvins.” campaign, Simons chose the most popular American family, the Kardashian/Jenner sisters. The designer continues to embody the concept of family and the importance of these bonds. This time Raf Simons presented togetherness through the relationship between Kim, Khloe, Kourtney, Kendall, and Kylie.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads white underwear bran panties

“Family is everything, so when we’re all together doing something special like this, it means so much. We were all in a group text before saying how lucky we are to do this together and that it’s going to be the best day.” Kim shared her excitement with Vogue.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads white underwear bra panties shirt

Once again Willy Vanderperre was the genius behind the camera. The campaign follows the same theme as the ones launched before. Shot at a rustic barn-like location, somewhere in Los Angeles, the Kardashian/Jenner clan poses in basic underwear and denim pieces.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads white underwear denim jacket jeans shirt

“The bond we share is infectious. Even though we pick on each other like normal siblings, we are each other’s biggest supporters . . . I want people to see unity, loyalty, and strength. We’re a mix of everything, and I think family is the ultimate American dream.”- shared Khloe, who was pregnant while shooting the campaign.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads white underwear bra panties shirt

All of the gorgeous ladies, except for Kylie, flaunt their toned bodies in Calvin Klein’s classic white and black logo underwear. The now recognizable country style blankets are once again present as the centerpiece in the barn. In some of the shots, the sisters are rocking all denim looks, Raf’s homage to the rich history of the fashion house.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads black underwear denim jacket jeans shirt

All of the items from the ads are already available both online and in store. The jeans styles are a part of the Calvin Klein Jeans Spring 2019 collection, while the featured underwear is a part of the Calvin Klein Modern Cotton, Calvin Klein Body and Calvin Klein Underwear lines.

The Kardashian Jenner Sisters Front Calvin Klein’s New Ads white underwear Kim Kardashian

 

Photo Credit: Willy Vanderperre

Kaia and Presley Gerber front Calvin Klein Jeans Spring 2019 Campaign

Family portraits aren’t the favorite thing to do for teenagers. There is nothing cool about saying cheese together with your whole family for a photo. Anyway, a family portrait shot by Willy Vanderperre for Calvin Klein jeans is another story. Not a lot of teenagers get to pose in front of cult photographers for iconic brands. But when Cindy Crawford is your mother and you inherited her model genies nothing can get in the way. Kaia Gerber and her older brother Presley Gerber took the siblings family portrait to another level for Calvin Klein Jeans Spring 2019 campaign. These two are the stars of #MyCalvins ads titled ‘Our Youth’.

“The evolved #MyCalvins concept has family at its center,” the brand stated in a press release adding that it serves as “a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families — both born and made — to connect with one another and celebrate the things that unite us”

Both teenage models wear cool denim pieces by the brand. Kaia Gerber flaunts an all-black ensemble while Presley wears an all-denim combo that is a mix of blue and black denim. He also models a classic denim logo hat by the brand. The styling and the aesthetics, in general, offer major Americana vibes. Calvin Klein Jeans is well known for their street approved denim pieces that are popular internationally but especially among the American population. No wonder why many models love Calvin Klein’s jeans shorts and jackets. There is no better way to nail a model-off-duty look than with a good pair of jeans and a casual tee.

Kaia and Presley Gerber have a history with Calvin Klein. Presley appeared in the brand’s 2019 fall campaign. Kaia Gerber, on the other hand, made her official runway debut in September 2019 on the brand’s spring show. Calvin Klein is in Gerber’s DNA. Their supermodel mother Cindy Crawford is an iconic figure in the history of the brand. She has been a part of many runway shows as well as ad campaigns throughout her career. This time the proud mother was missing in the pictures. Anyway, considering her long history with the brand, she may appear in some of the future Calvin Klein campaigns.

The young Gerbers aren’t the first family members to star in the “Our Family #MyCalvins” campaign concept. Previously the brand has tapped Solange Knowles and A$AP Mob. A$AP Ferg from the group has actually studied fashion design in school. We have yet to see who’s next to model Calvin Klein’s pieces together with their closest family members.

Photo Credit: Willy Vanderperre/Calvin Klein Jeans

High fashion is for sure one sort of art. Calvin Klein is perfectly aware of that and went a step further by connecting fashion and art with its latest collaboration. The fashion house signed a 4-year agreement with the Andy Warhol Foundation that will allow the brand to use Warhol’s art in its collections. From now until 2020 Calvin Klein will have the opportunity to use every single piece of art that Warhol has created together with never-before-published works. The brand will have the exclusive right to use the artist’s creations how it pleases. Besides celebrating Andy Warhol work through its collections, Calvin Klein will financially contribute to the foundation that supports contemporary visual art.

Calvin Klein x Andy Warhol Collab is Happening leather skirt Andy Warhol t shirt

The collaboration with the Andy Warhol Foundation is a result of Raf Simons‘s obsession with Warhol’s work. The creative director of the fashion house loves to celebrate art through his designs. In the past, he has collaborated with artists such as Peter Saville, Sterling Ruby and the Robert Mapplethorpe Estate for his Raf Simons brand. The designer also took his debut campaign for Calvin Klein at the Andy Warhol Foundation. Models posed in the infamous Calvin Klein logo underwear with Warhol’s works Statue of Liberty (1962), Elvis 11 Times (Studio Type) (1963), Ambulance Disaster (1963–64), Statue of Liberty (1962) and Skull (1976) in the background. The Warhol-obsession continued at the brand’s Spring 2019 show where many prints were used to decorate the pieces from the collection. The prints from the Calvin Klein Spring 2019 collection included images taken between ’63 and ’82 as well as two of Sandra Brant and Dennis Hopper. According to Simons, Warhol’s art represents the American reality better than anyone else.

Calvin Klein x Andy Warhol Collab is Happening leather skirt Andy Warhol t shirt

“He captured all sides of the American experience, including sometimes its darker sides. Warhol’s art tells more truths about this country than you can find almost anywhere else,” Simons explains.

Calvin Klein x Andy Warhol Collab is Happening leather skirt Andy Warhol t shirt

This is not the first time for Raf Simons to incorporate Andy Warhol’s art in his designs. As a creative director of Christian Dior’s womenswear operation, Simons partnered up with the Andy Warhol Foundation to use the artist’s work in Dior’s Fall 2013 ready-to-wear collection. The Andy Warhol Foundation also has a few more fashion collaborations in its portfolio. The Japanese casual wear brand Uniqlo and the avant-garde fashion house Comme des Garçons have collaborated with the Foundation in the past. Anyway, this is the biggest collaboration for the Andy Warhol Foundation of this type. We should expect to see more Warhol-infused pieces signed by Calvin Klein and Raf Simons at the brand’s Fall 2019 Show in February.

Calvin Klein x Andy Warhol Collab is Happening leather set and Andy Warhol t shirt

Photo Credit: Yannis Vlamos/Indigital.tv

Solange is the face of Calvin Klein’s jeans and underwear new campaign. The famous singer and artist chose the cast for the ads and direct it. In the A-list cast, you will also see the singer and songwriter Kelela, Adam Bainbridge who goes by Kindness, Dev Hynes- a producer and Blood Orange singer, and Caroline Polachek of Chairlift. These are all inspiring individuals that fit the theme of the advertising material. Officially dubbed “Our Family”, the new Calvin Klein release will provide you with all essentials you need.

Solange Fronts New Calvin Klein Campaign MyCalvins underwear and denim

Once again Raf Simons’ brand celebrates the American heritage. This campaign is all about family and the way that people form a unity. It recognizes the values of different generations, cultures and bonds them with music.

“The overarching message of the campaign has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families — both born and made — to connect with one another, and celebrate the things that unite us.”- says the official press release of the brand.Solange Fronts New Calvin Klein Campaign MyCalvins underwear

Willy Vanderperre shot the innovative campaign. The campaign took place in a barn. Solange and her “family” are wearing simplistic designs that are a perfect match to the theme of the campaign. The whole group rocks classic denim pieces from CK’s new denim line. The choice is diverse when it comes to jeans. You’ll be able to get straight fits, boot cuts or skinny ones. All of the styles were made to complement the woman’s body. Chic denim jackets, tank tops, turtlenecks, denim shirts are also a part of the collection. We are approaching the holiday season, but according to Raf Simons basics are always essential.

Solange Fronts New Calvin Klein Campaign MyCalvins underwear and denim

The denim looks are paired with CK underwear. There are the brand’s signature cotton bralettes and panties with the logo elastic band. In the ad pictures, Solange flaunts her toned figure while posing in the abandoned barn.

Solange Fronts New Calvin Klein Campaign MyCalvins underwear

Solange’s campaign is the first one to be released from many. Calvin Klein will continue to release ads until Spring/Summer 2019. We expect many new inspiring faces in the upcoming promotional material.  According to the brand, a lot of other successful pop artists will be a part of the future releases. Each of the new drops will feature brand new items. The full range of #MYCALVINS is already available on the brand’s website. The prices for the collection vary between and 8.

Solange Fronts New Calvin Klein Campaign MyCalvins underwear and denim

Photo Credit: Calvin Klein

The popular American brand Calvin Klein is pairing with Amazon Fashion for a special holiday collection. They are not only releasing a new line but also setting up several pop-up shops. If you are somewhere near New York or Santa Monica, you can enjoy a unique experience once you visit the brick-and-mortar stores. The exclusive holiday #MyCalvins line will feature underwear and loungewear for men and women.

Calvin Klein x Amazon Fashion Holiday Collab Karlie Kloss black bra underwear

Photo Credit: @karliekloss/Instagram

Calvin Klein x Amazon Fashion Holiday Collab gray sweatshirt trackpants

Photo Credit: @calvinklein/Instagram

In general, the stores are full of fun innovations. The fun pop-up will feature customization corners, where customers can get their new items customized. The rooms are equipped with Amazon’s newest technology. Webcams with the Amazon Echo Look feature are already installed in the pop-ups. This will give you a chance to get in touch with the customers in the other store.

Calvin Klein x Amazon Fashion Exclusive Holiday Collab Karlie Kloss

Photo Credit: Calvin Klein x Amazon Fashion

Calvin Klein x Amazon Fashion Exclusive Holiday Collab pop up

Photo Credit: Calvin Klein x Amazon Fashion

In the new brick-and-mortar pop-ups, nothing has a price tag. Amazon is one of the first brands that introduced this feature. All you have to do is scan the items with the Amazon app to get the price. Another thing that you should know is that the price of the product is subject to change. The company uses a proprietary algorithm. No one knows how the app decides the price you see. Once you’ve scanned your favorite item you can buy it from the Amazon app. Here you can see reviews from previous shoppers. Some people find this way of shopping frustrating while others find it amusing and interesting.

Calvin Klein x Amazon Fashion Exclusive Holiday Collab Karlie Kloss

Photo Credit: Calvin Klein x Amazon Fashion

The dressing rooms are probably the best thing about this collaboration. They also feature the Amazon Echo which will have you amused during your shopping experience. It will play fun Bruno Mars sounds, and transform the space into a nightclub thanks to lighting.

Calvin Klein x Amazon Fashion Exclusive Holiday Collab pop up

Photo Credit: Calvin Klein x Amazon Fashion

”We are proud to collaborate with Amazon Fashion on this exciting retail concept. It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”-explained the head of Calvin Klein Underwear and President, Cheryl Abel-Hodges.

Calvin Klein x Amazon Fashion Holiday Collab gray sweatshirt trackpants

Photo Credit: @calvinklein/Instagram

The Calvin Klein x Amazon Fashion pop-up stores are opened in New York and Los Angeles. If you are not able to attend their flagship, visit the Amazon.com/mycalvins website. Each one of the pop-ups will be stocked with limited edition styles of Calvin Klein underwear, loungewear as well as their classics. Starting from January 1, the exclusive brick-and-mortar shops will get the new CK items. If you check in online, you will have the opportunity to purchase items from the Calvin Klein jeans collection.

Calvin Klein x Amazon Fashion Holiday Collab gray sweatshirt leggings

Photo Credit: @amazonfashion/Instagram

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy 4

The iconic American designer Calvin Klein just released an artbook. It took Mr. Klein over three years to handpick the photographs that are a part of the book. He struggled to choose from around 400,000 pictures, all of them meaningful and important for the history of the brand. Calvin sized it down to 436 pages that contain 30 years of his magnificent career.

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy Christy Turlington

“People had suggested it for many years. Mrs (Jacqueline Kennedy) Onassis was the first one who asked me. God knows why. Anna Wintour had been pushing me to do it for a long time. But I don’t like looking back; I like to be in the moment and think about the future. Plus, I thought it might be emotional, and I didn’t want to go there. But I do a lot of speaking to students, and I realized they knew my name, but they certainly had no idea of the imagery we used. And I wanted them to be able to learn from that.” Klein told The New York Times.

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy black bodysuit

Calvin is one of those revolutionary designers that brought many changes to the fashion scene. Thanks to his innovative mind and forward-thinking, we are living in a world where fashion can be whatever we want to be.

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy

The stunning coffee-table book holds a lot of history. It tells the story of how Klein broke all possible boundaries and set new standards for everyone. The designer is known for his seductive, sensual ad campaigns that weren’t common at that time. He brought a lot of subtle nudity with epic modeling names. Christy Turlington, Kate Moss, Brooke Shields, Mark Wahlberg are just a part of the faces you will see in this collection. The man himself hasn’t been a part of the fashion industry for 20 years. During his fruitful career, he had the honors to work with the best photographers. Bruce Weber, Irving Penn, Richard Avedon, Mario Sorrenti, Patrick Demarchelier were all behind the lens of his progressive ad campaigns.

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy Christy Turlington Kate Moss

The artbook has three segments named after important periods of Klein’s career. Rebellious, Minimal and Stories portray the most iconic moments of the 70s, 80s, and 90s that show his evolution, genius work, and his controversy.

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy Kate Moss

The charity organization “God’s Love We Deliver” will benefit from the sales of the artbook. The book will be released in November in collaboration with Rizzoli. In meantime, you can pre-order it on Amazon for . The book “Calvin Klein” ends with the powerful words: “I stand by everything I did and would not have done it any other way”.

Calvin Klein’s Book Is An Ode To His Fashion Genius, Legacy And Controversy Kate Moss

Photo Credit: Calvin Klein

Raf Simons introduced his second collection for Calvin Klein. The Belgian designer celebrated America in his own special way. In a dramatic setting and dark soundtrack in the background, Raf’s models walked the runway presenting his latest designs. American horror movies and iconic directors such as Kubrick and Hitchcock served as the base for his work.

Calvin Klein RTW Spring 2019 Collection at NYFW red pants black and white shirt

Calvin Klein RTW Spring 2019 Collection at NYFW red coat red skirt

“Fashion tries to hide the horror and embrace only beauty, but the two cannot exist without each other. The collection is a celebration of the American dream – in all of its extremes.”- Raf explained after the show.

Calvin Klein RTW Spring 2019 Collection at NYFW white off the shoulder dress red stains

Calvin Klein RTW Spring 2019 Collection at NYFW brown pants buttoned up shirt

Simons was inspired by dreams, hopes, and horror as their opponent. According to the designer the beauty industry only shows the bright side, so he decided to dig a little deeper and show the darker side. His all-time inspiration is Andy Warhol and his work. Raf once again used his amazing pictures, this time from the “Death and Disaster Series”.

Calvin Klein RTW Spring 2019 Collection at NYFW white dress black and white print

Calvin Klein RTW Spring 2019 Collection at NYFW voluminous green coat

This season he ditched the classic American motifs, forgot about the conventional Cowboys and introduced a variety of new trends. According to the designer, fringe is the next big thing for Spring 2019. His amazing tasseled dresses hold the spotlight in the collection. Fringed bags with multicolored tassels, worn by both male and female models, were another unexpected, but astonishing part of the presentation.

Calvin Klein RTW Spring 2019 Collection at NYFW tassel fringe dress

Calvin Klein RTW Spring 2019 Collection at NYFW white off the purple pants striped shirt

The 16-year-old Kaya Gerber had her long-anticipated runway debut during last night’s show. Cindy Crawford’s model daughter is already a big face in the fashion industry. Kaia looked amazing in a daring pair of satin yellow pants matched with a black and white shirt. The young model wore the buttoned shirt over a vibrant blue turtleneck.

Calvin Klein RTW Spring 2019 Collection at NYFW yellow pants black and white shirt blue turtleneck

Calvin Klein RTW Spring 2019 Collection at NYFW black coat white pants

Simons used rubber and polyester in making of the gowns and coats. Besides this unexpected choice, he didn’t forget about his favorite material- the denim.

Calvin Klein RTW Spring 2019 Collection at NYFW black dress

Calvin Klein RTW Spring 2019 Collection at NYFW denim jacket jeans

Simons found a special way to pay homage to his fashion house. The designer used the bottles of Calvin Klein’s two best-selling perfumes. He created smaller versions of “Obsessed” and “Eternity” and placed them on bags and belts.

Calvin Klein RTW Spring 2019 Collection at NYFW red shirt blue skirt

Calvin Klein RTW Spring 2019 Collection at NYFW plaid men suit

Celebrities occupied the front rows of the event. “Stranger Things” actress and CK ambassador Millie Bobby Brown was there to celebrate the powerful new collection. Paris Jackson also didn’t miss the chance to congratulate her favorite designer.






Video: Calvin Klein | Fall Winter 2017/2018 Full Fashion Show | Exclusive

Calvin Klein RTW Spring 2019 Collection at NYFW
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Date: 12.12.2018, 14:38 / Views: 83161