Felony Arrest For Secret Compartment Containing Nothing
Have You Ever Noticed the Secret Compartment In Your e.l.f. Lipstick?
You probs have one million e.l.f. lipsticks lying around in your makeup bag/car/room because they cost and who could afford not to buy every single color? But it turns out these little babies have been keeping a secret from you this whole time. Each lippie comes with a hidden compartment at the bottom, filled with even more pigmented goodness you didn't even know about.
Twitter got wind of this and every lipstick queen on the internet promptly sprinted to her makeup bag to test it out for herself.
Although the general consensus on Twitter is that the tiny bonus container holds lip balm, e.l.f. set the record straight. The creative director of the bargain brand, Achelle Richards, toldElite Dailythe Chamber of Secrets actually contains abasilisklipstick sample, NOT a balm.
"We know the best way to color match is to see the actual product," Richards said. "So we designed our moisturizing lipsticks to hold the lipstick formula in the base of the componentry. This feature makes it easier to color match, and we love that it's been a surprise and delight for many of our fans."
So instead of painting the bottoms of their tubes the same lipstick color like most brands (lol it's neveractuallythe same color), e.l.f. put a real sampling of the lipstick in a clear case, so you can see exactly what shade's inside.
As I was digging through my massive lipstick collection to see this magic for myself, I came across another e.l.f. product with a surprise at the bottom.
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