People Try Starbucks Frappuccinos For The First Time



How Starbucks new Frappuccino compares to other sugary drinks

Analysis banner

Christmas Tree Frappuccino: 420 caloriesStarbucks is cutting sugar from the Frappuccino. Photo courtesy of Starbucks

  • is testing a new Frappuccino with less sugar at 600 stores after spending two years trying to make the drink healthier.
  • A side-by-side comparison between the old and new Frappuccino reveals that the updated drink only has 40 fewer calories than the traditional version.
  • Here is how Starbucks' revamped Frappuccino actually measures up to some of the most sugary drinks you can buy.

Starbucks is testing a new Frappuccino with less sugar. But, comparing the drink to other sugary beverages raises questions on if the coffee chain is going far enough to win back customers.

On Thursday, the coffee giant announced that it is now serving a revamped Frappuccino at 600 stores in California, Missouri and Rhode Island.

The new drinks will have fewer calories and less sugar. A representative for the chain told Business Insider that the stores will only serve the updated Frappuccino recipes, as part of Starbucks' effort to cut sugar by 25% across the chain's "most indulgent" beverages.

The change took an incredible amount of effort, Starbucks executives told The Wall Street Journal, with two years of internal testing. According to The Journal, Starbucks tested "20 types of cream, 70 different vanilla flavorings and created a new bottle to make sure the proper amounts of flavor are dispensed" prior to rolling out the revamped recipe.

Shayanne Gal/BI Graphics

However, a closer look at how Starbucks' Frappuccino actually measures up to other sugary beverages on the market raises questions on if the chain is doing enough to convince customers to start buying the drink again.

Starbucks did a good job slashing the sugar per fluid ounce. However, the calorie count is still pretty high — which is especially remarkable when considering that Starbucks' new Frappuccino uses 2% milk, while the older version uses whole milk. In fact, if you order the "old" Starbucks Caramel Frappuccino with 2% milk, it is 410 calories, just 40 calories more than the updated version.

Starbucks faces a different issue when it comes to how much sugar remains in the Frappuccino. The chain has made major progress, but it might not be enough to convince customers. Sugar has been under fire in recent years, with a large amount of evidence pointing towards its negative impact on health.

The FDA recommends consuming no more than 50 grams of sugar a day. While the new Frappuccino falls under that limit, it only misses the recommended daily amount by a single gram. Coming so close to the limit makes it difficult for the new Frappuccino to be something that actually wins over health nuts.

Starbucks is desperate to figure out how to convince customers to order the Frappuccino once again. The company reported in its most recent quarter of earnings in late July that same-store sales in the United States increased just 1%, negatively impacted by poor Frappuccino sales that executives blamed on customers shifting away from sugary drinks.

However, if years of effort could only make this much of a difference in the Frappuccino's nutritional value, reconfiguring the recipe may not be the win that Starbucks needs.






Video: Top 10 Starbucks Secret Menu Items

How Starbucks new Frappuccino compares to other sugary drinks
How Starbucks new Frappuccino compares to other sugary drinks images

2019 year
2019 year - How Starbucks new Frappuccino compares to other sugary drinks pictures

How Starbucks new Frappuccino compares to other sugary drinks forecasting
How Starbucks new Frappuccino compares to other sugary drinks forecasting photo

How Starbucks new Frappuccino compares to other sugary drinks foto
How Starbucks new Frappuccino compares to other sugary drinks foto

How Starbucks new Frappuccino compares to other sugary drinks How Starbucks new Frappuccino compares to other sugary drinks new picture
How Starbucks new Frappuccino compares to other sugary drinks new pictures

photo How Starbucks new Frappuccino compares to other sugary drinks
images How Starbucks new Frappuccino compares to other sugary drinks

Watch How Starbucks new Frappuccino compares to other sugary drinks video
Watch How Starbucks new Frappuccino compares to other sugary drinks video

Discussion on this topic: How Starbucks new Frappuccino compares to other , how-starbucks-new-frappuccino-compares-to-other/
Discussion on this topic: How Starbucks new Frappuccino compares to other , how-starbucks-new-frappuccino-compares-to-other/ , how-starbucks-new-frappuccino-compares-to-other/

Related News


Matthew McConaughey Is Moving Into The Bourbon Business
Stunning In Japan Video Captures The Country At Its Most Breathtaking
Surpising UV damage areas
How to Look Cute in a Casual Outfit – Fashion Tips for Teens
6 Simple Ways to Save 100 Calories per Day
How to Make Folders
How To Make Flavored Popcorn
How to Play Pictionary Man
15 Pho Tips for a Flat Belly
Kim Kardashian and Kylie Jenner Have Swapped Faces and Its Bizarre
Are You Getting Less Calcium Than You Think
I Lost More Than 300 Pounds After Cutting Out Fast Food
Make time for big ideas: Twenty minutes
How to Coax Your Family Member or Friend to Start Blogging



Date: 15.12.2018, 08:14 / Views: 32443