Sex withdrawn from sale: a whole epoch goes away with Hugh Hefner
“Life is too short to fulfill other people's dreams” - with this phrase Hugh Hefner Instagram met the news about the death of the legendary personality, the founder of Playboy magazine. Hugh died at the age of 91, but if you look at his recent photographs, you won’t even give him 80 years old - he is still the same livelier, lover of parties, dyed blondes and gowns, who managed to invent almost the most odious magazine of the last century.
For some, Playboy is just a cover with half-naked models, and yet the brainchild started by Hefner in 1953 literally illustrated the entire history of society’s relationship with sex in the 20th century.
And even the “first pancake” did not come out with Hugh's lump: the debut number with the naked Marilyn Monroe was sold in more than 50,000 copies. With Monroe, by the way, Hefner was not familiar, but considered her photo session on red velvet sheets the sexiest in the entire history of the genre. Next year, next to naked beauties, Hefner publishes in parts the brilliant anti-utopia novel by Ray Bradbury “Fahrenheit 451”,and in 1955, he invents the most memorable Playboy chip - the “girl of the month”. According to rumors, Hefner was engaged in the selection of each candidate independently, assessing her attractiveness and how good she was in bed. It turns out that before the sexual revolution has not yet reached (officially it began in the 60's), and Hugh Hefner is already fooling around - annihilating with young beauties, not hiding that his wife forgives him treason, and publishes articles and stories on a taboo topic in society homosexuality.
Before the arrival of a wave of pornography and before the emergence of competitors, namely until about the 70s, Playboy exclusively handles the topic of sex.
Erotic photosessions with the idols of the era - Brigitte Bardot, Vanessa Redgrave, Ursula Anders and others - are interspersed on the magazine pages with works by Nabokov (1969 - publication of Lolita), Kurt Vonnegut, Irwin Shaw
Even then, Playboy was criticized, blamed and blamed, but certainly not for stupidity - on the contrary, Hefner all his life insisted that he was releasing a magazine and not about sex at all.
In the 80's Playboy began to crowd other similar publications - Penthouse, Oui, and then Maxim and FHM, who grew up on similar content with photos of sexy beauties and writer's publicism in between.Playboy began to rapidly lose popularity, before it began to bring more profit on reprint licenses than on issues of circulation. And this is despite the fact that the symbol of the magazine - Playboy Bunny - has become a separate brand that was exploited by Versace, Vivienne Westwood and MAC Cosmetics. By the way, in the 2000s, Hefner himself partially retired from the magazine and focused precisely on “bunnies”: from 2000 to 2012, he changed seven girlfriends, managed to marry two, and even unambiguously appeared with someone in the trio (and it was in those times when we did not yet know the word "polyamory").
Perhaps, with Hefner today, a whole era will definitely be a thing of the past - the time of exciting cleaner any pornography of eroticism, life as kitsch with a bottle of champagne in hand and such sincere arrogance that does not cause negative
He lived as he wanted and did not hide it even in that era when famous people in public were supposed to portray modesty, while behind closed doors they were already indulging in any mischief in the world. Hefner believed that the magazine should not dictate how to live, but should inspire - with its piquant content and bold ways that not every edition can afford.Today's Playboy focuses on millennials - it does not print outright nudity, approves hijabs, tries to make friends with modern art and catch trends in social networks.
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