Hypocalcemia (Low Calcium) Pathology, Causes, Symptoms and Treatment, Animation
The Overhyped PINK Nausea of October
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This month, it begins. The torrential onslaught and ceaseless marketing. The inane. The benign. The insipid. The expired. The end of rational consumption as we know it.
I speak none other than breast cancer PINK nausea!
Yes, at the stroke of midnight on October 1st, everything that has a pulse, a price tag or both will magically pumpkin-ize itself into a pink colored cause-branded premium with “a portion” (always “a portion” - what does that mean anyway?) of the proceeds going to none other than our friends at the omnipresent, megalithic establishment known as the Susan G. Komen For The Cure Foundation. Ahhh...let's all use our five senses at once. Ready?
PINK! See it, feel it, hear it, touch it and smell it. PINK! It's here and it reminds me of the” Nothing" from The Neverending Story. As we brace for the category five Hurricane Pink, let us take a step back and wax poetic on all that we have to look forward to this month besides our pink Cheerios.
Lo and behold just when you think there isn't enough to discuss, here comes the latest in a continued exploitation of the color of all eternity. Forget those pink ramen noodles. Apparently I wasn't creatively disparaging enough to even conceive that there could possibly ever be – get this – a pink Nintendo DS and pink Purina cat food!
So PINK nausea is in full force (it actually started before October even got here!). It's like Halloween in August, Thanksgiving in September, Christmas in October. Seriously- ENOUGH already! Jeez...
Last year our senior Oncospondant (yes you read that right) Kairol Rosenthal wrote an amazing essay about how Halloween was pissed off at pink for hijacking it's month's typically orange monopoly. Now Halloween has some competition from the north. Evidently this reverse cause-creep where the PINK nausea is rearing its ludicrous head two weeks early is contaminating September which is National Ovarian Cancer Awareness Month – whose color is TEAL! Those women are mad as all get out that the month they struggled so hard to get for their cause is being encroached upon. So now teal is joining orange against pink.
Now if we're going to think of this as a competition, which we clearly shouldn't but let's just do it for argument's sake, ovarian cancer is one of the most deadly of women's cancers, much worse than breast cancer as far as all that screening, early detection and prevention crap. Plus their survival rates are way down in the dumps. Each year, approximately 21,500 women will be diagnosed with ovarian cancer and approximately 15,500 women will die. Okay - that's like a 40 percent survival rate on average, which SUCKS!
Therefore in an effort to help put the teal back in September where pink is creeping in, we’re going to be featuring a truly engaging individual in our forthcoming survivor spotlight segment who is an ovarian cancer survivor who wants to take back her month. You will soon hear from her in our attempt to honor the hard work and noble efforts of the ovarian cancer movement.
So thank you Nintendo and Purina for unimaginatively selling out yet again to the most obvious thing possible. Never mind that 90 percent of your customers are young adults who need your help much more than the PINK nausea movement. There's more to life than shady cause marketing and exploiting consumer trust.
Matthew Zachary, CEO of the I'm Too Young For This! Cancer Foundation (iy)
(iy) is a pioneering, survivor-led, advocacy, support and research organization, working exclusively on behalf of survivors and care providers under the age of 40. Its mission is to end isolation and improve quality of life for young adults affected by cancer.
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