Fashion Design Tutorial: Bodies, Fit, and the Plus Size Market



The plus size clothing designers you need to know about

Marie Claire
Anna Scholz Anna Scholz

A guide to your new favourite brands

Hanky hems and smock tops have been banished in favour of a much more fashion forward outlook within the plus size industry. The last five years has seen a huge rise in the availability of plus size fashion, with a host of new brands emerging and some well-established favourites creating a plus size offering. The stats suggest that over 50% of women now wear a size 14+, suggesting the market for plus size fashion is quickly catching up with, and might even overtake, its straight size sister.

While plus size fashion may have been living in the shadows, it is certainly having a moment in the sun right now and with the likes of Ashley Graham taking the world of plus size fashion mainstream it is easy to see why so many labels are keen to get involved.

This is a round-up of plus size brands you need to know, whether it’s reminding you of some old favourites that are bringing something fresh to the table or a new kid on the block, your AW16 shopping just got a whole lot more interesting.

1. Anna Scholz (above)
Anna is one of the pillars of the designer plus size industry; a Central St Martins graduate, Anna just celebrated twenty years in business – no mean feat for any plus size label. Famed for her gorgeously unique prints (designed in house) and easy to wear silhouettes, Anna’s pieces are always timeless. Most recognised for her dresses, Anna recently switched to producing six collections a year as well as introducing her much celebrated plus size workout line. You better get shopping!

Shop Now

2.Universal Standard
Universal Standard haven’t even celebrated their first birthday yet but are already the label to watch. Focusing on the luxury end of the market, the team behind US felt there was a gap in the market for simple everyday pieces in beautiful fabrications and top quality construction. Universal Standard is all about giving the option for elevated essentials for women size 14 to 32 and unsurprisingly everyone has gone crazy for this luxe basics line. Working with some of the industry’s top creative teams, Universal Standard is setting a new standard in plus size fashion.






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Date: 16.12.2018, 00:06 / Views: 52485